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Department of Animal Sciences, Colorado State University, Fort Collins 80523-1171
1. Correspondence: phone: 303/209-1850; fax: 303/209-1845; E-mail: rgreen{at}futurebeef.com.
Abstract
Beef cattle producers are currently challenged to achieve simultaneous goals of cow adaptability to the production environment and carcass acceptability within the marketing environment. Although this is not an easy task, it is indeed possible with careful attention to design and proper implementation of breeding programs. The information presented in this article is an attempt to achieve the objectives of 1) providing an overview of how to match a beef producer and production system to a specific industry target, 2) discussing current and future tools needed for proper genetic decision-making in beef cattle improvement programs, and 3) providing some perspective on how the beef cattle industry can go about increasing "quality and consistency" while maintaining balances in cow herd efficiency and profitability.
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