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University of Illinois, Urbana
Abstract
Effective communication is the essence of efficient college instruction. Every means available needs to be pursued to maximize understanding between teachers and students. For this to be accomplished we submit that "talk is not enough." In this era of rapidly advancing technology newly developed instructional resources must be thought out and evaluated just as new ideas and principles are sought out and evaluated. More effective communication is possible and becomes increasingly necessary with the rapid acceleration in the amount of knowledge. Since the birth of Christ, it is estimated, knowledge doubled in the first 1,750 yr. and doubled once again in the next 150 yr. A third doubling took a mere 50 yr. more and now, in a scant 10 yr. the total body of world knowledge has doubled for the fourth time. The amount of scientific information published all over the world every day would fill 24 volumes of the Encyclopaedia Britannica.
1 Department of Animal Science.
2 Coordinator of Instructional Resources, Department of Agricultural Communication.
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