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Consumer Attitudes Toward Government Grade-Stamped and Packer-Branded Beef

University of Illinois

Abstract

This paper presents the results of interviews made with 351 consumers in Decatur, Illinois, in 1939, to learn the extent of purchase of government grade-stamped and of packer-branded beef; the grades and brands purchased; and consumers' reactions to each. Concurrently, a survey was made of the city's retail meat markets.

The resulting interviews were analyzed in two groups—one, a random sample of 256 interviews taken throughout the city; the other, a shop sample of 95 interviews taken in four shops handling grade-stamped beef.

Sorting the random sample questionnaires on the basis of income showed 34 percent with an income of $100 or less per month, 49 percent with an income of $101–200 per month, 10 percent with from $201–300, and 7 percent had over $301 per month.

Grade-Stamped Beef

Eleven percent of the low-income group, 26 percent of the next, 52 percent of the third, and 60 percent of the high-income group said they bought grade-stamped beef.