Am. Soc. Anim. Prod.
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Am. Soc. Anim. Prod. 1938:262-267
© 1938 American Society of Animal Science
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Retailers' reactions to the sale of grade-stamped beef in Illinois

R. C. Ashby, Sleeter Bull and R. J. Webb

University of Illinois

Abstract

This study deals with a problem of major importance to beef producers and consumers, as well as to processors and distributors.

It is shown that a significant number of Illinois retailers are handling graded or branded beef, or both; that the grading apparently is more satisfactory in graded than in branded beef; that many retailers could make better use of information readily available on daily wholesale beef prices; that important numbers of consumers are interested in buying beef on the basis of actual grade, and respond to sound information to that end; that even consumers of lower incomes will buy quality beef, where available; and that nearly three-fourths of the retailers interviewed in the Chicago area, and over 40 per cent of those contacted downstate, would favor sex-stamping of beef carcasses.






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Copyright © 1938 by the American Society of Animal Science.