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Things stockmen do that affect their returns

University of Illinois

Abstract

In the livestock field production and marketing problems are so interwoven that a clear division between them is seldom possible. The necessity of stockmen meeting production problems has always been apparent but responsibility and opportunity for effective handling of the marketing end of the job has not been so generally recognized. Good markets are welcomed, bad ones endured, usually in the spirit of: Well, what can stockmen do about them, anyway?

Yet stockmen have done much in this supposedly impossible direction. More stockmen are recognizing cyclical and seasonal movements and try to work with rather than against them. Far more need to do so. Increasing numbers seek to fit their marketings into the capacity of the market to absorb supplies. Successful feeders find it pays to keep in touch with a competent sales agency at the start of and throughout their feeding operations instead of only after their livestock has been shipped to a market.