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The Place of the Production Specialist in Livestock and Wool Marketing

University of Illinois

Abstract

Mention of production specialists in connection with marketing suggests at once the question of relations between production and marketing specialists. Let it be understood that this paper does not suggest that the production specialist should attempt to take over the work of the marketing specialist—the two are complementary, each contributing to the success of the other. It does attempt to suggest certain steps by which the production specialist may come to a better understanding of the marketing work, use that knowledge to strengthen his production work, and contribute (indirectly, in many cases) to the strengthening of the marketing work itself.

By developing a working knowledge of the fundamentals of livestock marketing, the production specialist may often strengthen and vitalize his production work. Most well-trained production specialists have had personal contact with marketing operations but, frequently, have not had definite courses in economics and marketing. Their marketing background may be expanded by—