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Iowa State College
Abstract
After some 15 years of groping in the extension field it is my conviction that probably the greatest weakness of the extension man in the past has been that he has tackled problems rather than an affirmative program.
More and more we are finding that animal husbandry extension work that gets results is based on sound planning of a live program that is headed somewhere. The success of such projects as Jim Burch's "Missouri Plan for Sheep Improvement" and of the "Nebraska Plan of Profitable Pork Production" are examples. There are dozens of other examples in other States and other lines that might be given.
In extension work all sorts of minds must be dealt with in all stages of doubt, lack of information, distrust, antagonism, and receptivity. Once the mind is disposed of there is still the will or whatever the main spring that causes action may be. For it is the action secured, the practice adopted that now measures the success or failure of an extension man's work.
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