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"Truth in Meats" Exhibits

Oregon Agricultural College

Abstract

"Truth in Meats" exhibits have been staged very successfully at the Pacific International Livestock Show and elsewhere by the Oregon Agricultural College in cooperation with the Bureau of Agricultural Economics, during the past two years.

We reached probably 80,000 people at the 1925 Pacific International. Fully 80% of these folks were townspeople and the greatest interest was shown by the housewives who did their own meat buying.

Description of 1925 Exhibit

For the 1925 exhibit a cooler 8' wide, 18' long and 10' high was constructed, with plate glass in panels 6'x8'. A shelf was built on each side of the cooler, which was 3' wide and extended at a slant from the side of the cooler toward the center. This left an alley about 1' wide in the center between the shelves.

Outside the cooler we arranged cattle. On one side were a prime heifer, a good cow, a common sow and an inferior cow.