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What the Agricultural Press Expects from the Livestock Worker

Chicago Daily Drovers' Journal

Abstract

More Publicity Desirable

The agricultural press is your mouthpiece. As such it expects to be used intelligently, persistently, and conscientiously.

You who are engaged in research work have at hand a vast amount of information, the product of half a century of study and experiment. You are constantly acquiring new information. But what is being done to distribute this supply of information most effectively? In the answer to this question lies what is perhaps the greatest shortcoming that can be laid at the door of our experiment stations to-day. I do not mean to imply that the findings of the research worker have failed entirely to reach the ultimate consumer of them. I do mean to imply that their dissemination has been accomplished without the cooperation of the factor that should have prevailed for best results. In too many instances the agricultural press has had to go to the experiment station, dig out the information, put it in understandable language, and broadcast it.